Corporate Power’s Social Influence:

1. Communication Abstracts “Brand loyalties: Rethinking content within global corporate media” Author Murray, S. Source Media, Culture & Society, vol. 27, no. 3, pp. 415-435, 2005
2. David Croteau and William Hoynes, Media/Society: Industry, Images, Audiences (3rd ed.) Pine Forge Press: 33-63 (2002)
3. “Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions” Cate Riegner, Journal of Advertising Research, December 2007.
4. Communication Abstracts “Communication, power and counter-power in the network society”
   1. Author Castells, M.
   2. Source International Journal of Communication, vol. 1, pp. 238-266, 2007
5. Gina Neff, “The Changing Place of Cultural Production: The Location of Social Networks in a Digital Media Industry” The Annals of the Academy of Political and Social Science, 597.1 (2005)