Mickey Mouse Monopoly: Disney, Childhood & Corporate Power

May 14, 2008

I thought this was a real interesting video you should all check out. Basically, it’s an overview of Disney’s cultural influence over the years. Disney has such a large market share in the world of media and particularly in children’s entertainment you wonder what kind of long term influences they have. In the video they ask kids if they have ever seen an African American in a Disney video and they all resoundingly say no. The same went for Asian people, only stereotypes are displayed. While maybe they’re just cartoons, the social influence on impressionable children is definitely clear. Disney’s response to this is that they have no reason to make a statement or make art, “to make money is [our] only objective”(Michael Eisner). I think this is a little depressing considering Disney is well aware of its influence and should be a little more concerned with the minds they are affecting.